To Support the exhibition Sport v Fashion held at the V&A in 2008 we were asked to provide a short workshop/installation. In an age where we walk around like branded billboards we thought it might be interesting to view these brand logos as shapes that might be used together to make patterns and new forms.

Visitors to the show were invited to apply any amount of our iron on logos to a t-shirt. It was interesting that even when faced with the opportunity to use multiple brands that some still felt ‘brand loyal’. Each t-shirt was then heat pressed and taken home by the participant.